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According to a June McKinsey & Co. survey of 340 senior marketing executives worldwide, 91% are using online advertising, and over 1/2 indicate that their companies plan to maintain or exceed current levels where possible. Even more, 55% of marketers said they're cutting expenditures on traditional media, precisely in order to increase funding for online efforts.
Barclays predicts the US Online Ad forcast to reach $25 Billion by 2012!!
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